Marketing

Performance Marketing Manager

Remote   |   Full Time


What's Ditto?

Ditto is a new offering from Finshots. We want to help millennials make better financial decisions. And we are starting with Insurance. With Ditto, you don't just compare insurance. You understand it. Narrow down choices. Avoid pitfalls and make better decisions. 

 

Finshots is one of the leading financial newsletters with over 300K subscribers.

 

What do we do at Ditto?

  • We explain health insurance and term(life) insurance in a language you can understand.
  • We curate and offer personalized recommendations to our users.

 

Who's backing us?

  • We are funded by Zerodha- India's largest stockbroker


Job Brief

  • Creating and executing a strong performance marketing strategy & execution plan along with managing digital prospecting.

  • Managing budgets and campaigns across all digital channels to drive strong return on investment 

  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

  • Identifying and testing new channels 

  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

 

Requirements:

  • Prior experience of at least 2-3 years in handling Google Ads, Facebook Ads, Google Analytics.
  • You must have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
  • Experience in the Financial domain is an added advantage.
  • Excellent communication and interpersonal skills.
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.


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