Performance Marketing Manager

What's Ditto?

Ditto is a new offering from Finshots. We want to help millennials make better financial decisions. And we are starting with Insurance. With Ditto, you don't just compare insurance. You understand it. Narrow down choices. Avoid pitfalls and make better decisions. 

Finshots is one of the leading financial newsletters with over 500K subscribers.

What do we do at Ditto?

• We help people buy insurance. 
• We explain health and life insurance in a language users understand 
• We curate and offer personalized recommendations

Who's backing us?

• We are funded by Zerodha- India's largest stockbroker

Job Brief

• Creating and executing a strong performance marketing strategy & execution plan along with managing digital prospecting.

• Managing budgets and campaigns across all digital channels to drive strong return on investment 

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Requirements:

• Prior experience of at least 2-3 years in handling Google Ads, Facebook Ads, Google Analytics and other relevant skillsets.
• Excellent communication and interpersonal skills.
• You have solid expertise in campaign and channel analysis and reporting.
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
• Experience in the Financial domain is an added advantage. 

• Comprehensive Health Insurance
• Compensation as per Industry standard

Our Interview Process: 

We would like to help you minimize your time and efforts. 

There are 4 rounds & we will be working towards completing all the rounds within a maximum of 1 weeks time. 

Please find the schedule here: 

1. HR Introductory Call 

2. Task 1

3. Task Presentation Rounds

4. Final Managerial Round