Where Your Passion Meets Purpose: Empowering Millions through Insurance!
What's Ditto?
At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.
We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 300,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with almost 5000+ reviews on Google.
Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stock-broker Zerodha.
Oh, did we mention– We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.
Role and Responsibilities :
Do you crave a dynamic role where you can strategize, write, and lead a team to dominate health and term insurance SEO? At Ditto, we're building a one-stop-shop for all things insurance, and we need a passionate SEO leader to drive organic traffic and conversions through high-quality content.
Content Strategy & Creation: Develop a data-driven SEO strategy focused on creating high-quality, informative, and engaging content that attracts organic traffic, improves conversions, and establishes Ditto as a thought leader in the Health & Term insurance industry.
Keyword Research & Optimization: Conduct in-depth keyword research to identify high-volume, relevant search terms and optimise content for target keywords throughout the content lifecycle.
Content Performance Analysis: Leverage SEO tools and analytics platforms (e.g., Google Search Console, SEMrush) to monitor and analyse content performance, identify areas for improvement, and iterate on strategies for continual growth.
Team Leadership & Collaboration: Oversee and mentor a team of writers to ensure content quality and alignment with SEO best practices. Collaborate with executives and web development teams to ensure seamless execution of the SEO strategy.
Technical & On-Page SEO: Identify and address technical SEO issues, optimise website content, meta tags, headers, and URLs, and ensure proper website structure for optimal search engine crawlability and user experience.
Requirements :
4 years + experience in SEO writing & management
A bachelor's degree in marketing, digital marketing or a related field.
Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
Strong analytical skills and the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Perks :
Comprehensive Health Insurance
Compensation as per Industry standard
Our Interview Process :
We would like to help you minimise your time and effort. There are 5 rounds & we will be working towards completing all the rounds within a maximum of 1-2 week time.
The schedule is as follows:
Introductory call with HR
Task 1 - Assignment 1
Task 2 - Assignment 2
Task Presentation Round
Founder’s round
This is an in-office role. Our address is : 175/176 Bilekahalli, BG Road, JP Nagar, Bengaluru, Karnataka 560076